A website is the face of the business. It forms a first impression and gives users an idea of who you are. It is difficult to stand out in the digital world, where virtually every business has a well-designed website. However, following the latest trends and implementing interactive web elements can put you above your competitors.
The statistics show that 88% of marketers who incorporated interactive design into websites have seen increased brand awareness. From the visitors’ side, we can see that 80% of users prefer watching videos to reading content. Isn’t it convincing?
Keep reading, and you will find out how interactive design boosts user engagement and what web elements to incorporate.
What Defines an Interactive Website?
An interactive website differs from traditional web pages that simply display content without focusing on user engagement. On the interactive web platform, visitors are more involved in exploring the brand by following live elements. Quizzes, questionnaires, chatbots, videos, or other interactive design elements effectively grab their attention. However, while such a site is engaging, it is also functional.
What Are the Pros of Building an Interactive Website?
By leveraging the power of interactive design, businesses can gain the following advantages:
- Increased brand awareness. As mentioned above, interactiveness draws attention to your brand. People will remember those videos you posted or the creative live buttons you added. Interactive content not only captures visitors’ attention but also explains complicated topics in a more comprehensible way.
- Enhanced user engagement. Interactive web elements keep users on the website longer. And thus, visitors have more possibilities to get acquainted with the platform and become customers. User engagement rate is also one of the essential metrics for search engine optimization (SEO). That means your website will appear higher in the search engine ranks.
- Higher conversion rate. Interaction with the website creates more trust and loyalty for your company. Interested users are likely to sign up for newsletters, fill out the questionnaire, or place an order. The longer visitors stay on the website, the better their chances are of considering your company’s products.
What Are Examples of Interactive Web Elements?
While designing interactive web elements, there is no limit to what to include. Your creativity and imagination can go beyond that and make your website unique. The following are some examples of interactive web elements you can use for inspiration.
Live Chats and Chatbots
Being able to communicate with the company in real time is a lifesaver for users who are looking for specific information on the website or are just browsing. Not only does it build trust between the brand and the user but increases sales. This is supported by statistics, according to which live chats generate three-five times more conversions.
With the help of artificial intelligence, implementing chatbots won’t take long. Even simple chatbots that can address users’ requests by sending them relevant articles or navigating the platform boost user satisfaction.
Why write content in simple text blocks if you can show it visually on interactive infographics? These elements can be created in any shape and form, going from simple PowerPoint templates to more complex pictures with roadmaps or any other design elements.
For example, if you run an online alcohol store, you can display in infographics what drinks to make different cocktails. It will attract more attention than written as a recipe when created visually. And also, don’t forget to add free age verification to your website to let in only adult audiences.
Quizzes and Surveys
When browsing the Internet, taking a simple quiz is what most of us would like to do. This is a fun and easy way for businesses to engage with customers and offer them personalized experiences based on their answers.
The advantage of using quizzes is that you can use them for any purpose. Whether you want to teach users something or provide customized answers like defining their emotions, a quiz or a questionnaire can be useful.
Quizzes can also provide valuable data based on responses and user details. Thus, you can get meaningful insights into your customers’ needs and expand your client base.
Visual Product Testing
Online shopping is now the preferred way for 70% of US citizens to buy goods. With all its benefits, the only concern is whether the products will be the same in reality. But the visual product testing function on the website can solve this issue.
Imagine users’ satisfaction when they can use their photos, upload them on the platform, and see how the clothes will fit them. Or for the beauty industry, showing how a new lipstick will look creates a memorable experience. Be sure visitors will spend a lot of time applying products virtually, which can result in sales.
Designing web elements using gamification techniques can also increase the user experience. This refers to creating levels, progress bars, points, and other visual aids easily catching visitors’ attention.
Gamification can be especially functional for educational technology, where customers need stimuli to continue using the service. However, motivating users with gamification elements will work for other industries.
Videos and Animations
People love watching videos. And in fact, video is one of the most powerful marketing instruments. Everything you would have written on the page could be compressed into a 30-second video, saving users’ time and boosting their engagement.
A static image can also be transformed into an interactive animation. It can go from simple to more complex and perform various functions. For example, animations can change color, make movements, show information, and help users perceive the content easily.
Other Creative Ideas
Designers can choose from other extraordinary web element examples. Among them, social sharing buttons allow users to share content with friends. Feedback through the feedback forms can also be engaging, as it embodies the vision that the customer is valued and heard. Live polling gives visitors the possibility of seeing the results in real time. Inserting Google Maps simplifies the procedure of going to and opening maps in a separate window.
Investing in creating an interactive website will always pay off. It can increase users’ engagement, boost conversion rates, and improve your site’s search engine rankings.
There are multiple web elements with which you can add a note of creativity to your platform. Live chats, quizzes, surveys, gamification, infographics, animations, and many other interactive elements can turn your website into a place where every user will be engaged.