Many business owners tend to agree that social media marketing is a key factor in increasing engagement for their businesses and getting more followers. Using various social media marketing strategies helps local businesses to establish a strong base in their local regions.
It is quite difficult to build a strong social media presence locally and this is when local businesses use resources like a social media marketing agency to develop visibility for their business. These agency marketers deploy techniques like digital marketing, social advertising, and other social media services to attract potential customers.
Understanding Local Social Media Marketing
Local social media marketing is a strategy used to leverage social media platforms to reach out to the local target audience. It is different from regular social media marketing as it uses social networks and social platforms to implement the social media strategy.
This strategy involves focusing on the local community and deploying user-generated content like interactions with the locals, testimonials, checking the target audience preferences and behaviors etc.
These interactions give them an insight into how to increase their brand space awareness and use different tactics to create brand loyalty among customers.
With every other local business using a social media marketing agency for advertising their business, it is becoming quite challenging to maximize the organic growth of social media followers across popular social platforms including Instagram, LinkedIn, Facebook, Twitter, YouTube, TikTok, etc. These trends change with demographics and it is important to get these valuable insights to create a strong profile and showcases to have an impactful social media presence.
Local businesses should have enough knowledge of their competitors and use proper hashtags and SEO to top popular search engines like Google. The marketing space strategy should make use of social media advertisements, various contests, giveaways, discounts, and Facebook ads to increase local customer interactions.
Reasons to Invest in Social Media Marketing for Local Businesses
There are numerous reasons why local businesses invest in social media marketing. One of the primary reasons is to develop strong connections with the local audience and customers that eventually help in the growth of their business. Targeting the local community has its own benefits.
Interacting with the local community helps in creating brand awareness and developing brand loyalty at the grassroots level. There are many local content creators that local businesses can get on board and use for effective local customer engagement.
This helps local businesses and brands to get honest customer reviews and feedback. Good customer feedback is a social proof of the quality and standards of the brand. The brands can also have some blog posts by their customers on their websites and social platforms that can help in strengthening the brand profile.
Connecting with the local customer base also helps in reducing costs that are incurred while hiring a social media agency to market a local brand on a global or larger level. Social media marketing at the local level helps to gain more organic followers over time.
Ways to Leverage Social Media Marketing
Social media platforms have a vast potential to attract the right type of customers if used effectively. With the marketplaces going digital, the local businesses and brands are nowhere behind. Brisbane’s top social media agency is Edge Marketing and it uses some of the below points and tactics to leverage social media marketing.
Knowing Your Audience
Your social media has two audiences: your existing audience and your potential audience. You should consider engaging actively with both of these audiences and collecting information regarding their preferences and other choices. With the ever-changing trends, it is challenging to keep up with this information.
However, it is also very rewarding if you can use this knowledge to get an edge over your competitors. Many businesses fail to do so and hence, the money used by them for social media marketing goes down the drain.
Selecting the Correct Platform
You need to have a strong social media presence across all the available social platforms. This helps you to develop social networks and tap potential customers. Different customers across different age groups tend to use different social media platforms.
Once you understand your target audience and the platform they use, it becomes easier to direct your marketing strategies which aids in revenue generation. You can also modify your content depending on the platform that you are planning to use.
Keep Tabs on Your Competitors
Since most of your competitors will also have their presence across social media platforms, it becomes easier to monitor what they are doing. At times it may happen that you may miss out on something crucial that is being covered by competitors. You must check their profiles and note the strategies that they are using.
This will help you in understanding the current trends of the industry and the innovations that are bringing. Sometimes you may get inspiration from their work which can help you in generating better-quality content. Make sure you do not copy what they are doing and turn up with something original for your customers.
Be a Part of Local Groups
There are many groups on social media that are run by local people and that have a local theme. Check if these groups resonate with your businesses. You can try to engage with them even if they are remotely related to your product. And even if they are not, you must still use them to spread the word regarding your business.
Join local groups on relevant social media platforms like Facebook. You should also try to contribute valuable insights to these groups. Before you know it, you will find many potential customers who are waiting for you in these groups.
Use Proper Hashtags
Never underestimate the potential of hashtags. They are not mere words, but words that define your social media presence. You should be careful of the type of content that you are sharing and the type of audience that you are sharing it with.
You should produce social media content that is impactful and use hashtags to elevate your profile.
You should try to include hashtags that are relevant to the local community including geographical hashtags and hashtags that indicate the demographics like your locality, suburb, or city. Do not forget to give proper credit if you are reposting some content which has been posted earlier. In this way, you acknowledge the original work as well as create a larger audience.
Boost Your Social Media Presence
Many social media platforms have options for paid social media advertisements and posts. These paid promotions help you in reaching out specifically to our target audiences and get better engagement on your posts.
You can also include forms like a customer feedback form or customer review form on your social media platforms to get honest opinions from your customers. One other way of involving customers with your brand is to feature some of the customer reviews and feedback.
You can add customer testimonials in the form of short written reviews or short videos. Making reels is another effective way to increase your social media presence.
Participate in Local Events
There are many events that happen at the local level and the community centers. Try to participate in most of them. Have some presence at these events, either in the form of a small booth or station, or at least place your advertisements at the venue.
These local events give you direct access to a large local crowd which you can turn into customers. You can also have a barter agreement with the local event organizers wherein you can promote their event and they can promote your business. This is beneficial for both of you.
Host Competitions and Contests
Nothing attracts customers more than a contest or a giveaway prize that’s in store. You can use QR codes to let your customers have easy access and submissions for your contest. You can also have a collaboration with some other local businesses to run an effective program.
When you run a contest make sure you collect the contact details like phone numbers and emails of your customers. This will help you in building a database that could be used to contact and send important updates to our customers.
Popular Social Media Platforms
There are many social media platforms that you can use to market your business. However, it is essential to know which is the right social media platform for your business and how to use it effectively to promote and grow your brand.
Facebook is very popular among people of all ages. You should have a Facebook page for your business where you can manage and update all that is related to our business. There are many local groups that are active on Facebook which you can join to generate a larger customer base.
Instagram boasts of about two billion users across the globe which makes it an important social media platform to use for promoting your business. The reels on Instagram are an entertaining yet effective way to engage with your customers.
X (Earlier known Twitter)
X has millions of users worldwide. Even after rebranding Twitter to X, it has still gained its earlier popularity. X is considered a reliable social media platform and you can use it to market your brand.
This visual social media platform is a very engaging platform for your business. Though it is slightly less popular than other social media platforms, you can engage your audience by creating more visually appealing content and boards on Pinterest.
The popularity of TikTok is growing day by day and you should not be left behind. Get on TikTok and make fun and engaging videos to attract more audience and potential customers. You can use these short videos to make entertaining yet informative content related to our business.
This social media platform is considered to be a professional medium for connecting with different people. You can create a LinkedIn profile for your business and develop connections with people who are active in the same industry. You can use this platform to monitor the industry trends and innovations that are coming up in our sector.
YouTube is another video content social media platform that you can use to reach out to your customers. You can upload video interviews, customer feedback, and video testimonials on this platform to create a sense of belonging among our customers. This will help you in growing your audience.
Social media platforms are a great way to grow your business. You must tailor your content depending on the social media platform that you plan to use. You should stick to the basics and use appropriate hashtags and filters to enhance your content, wherever it is required.
This will help you to strengthen our social media presence and reach out to a greater number of customers locally as well as globally. Plan your content accordingly and make a posting schedule so that you have a consistent presence on social media. Try to make your content interactive and engaging.
How can I increase followers on my social media?
Make sure you know the social media trends. Generate content that is effective and engaging. Try to include things that are relatable to your customers in your content.
Which is the best social media platform?
You must select the social media platforms to promote our business according to your requirements. Facebook is considered a popular social media for marketing as it has various tools to promote your business along with the largest number of users.
How can I promote my local business on social media?
There are many ways to promote your local business. Apart from the regular marketing techniques, try engaging in contests and giveaways for your customers. This is the easiest way to divert a large audience to your social media. Consider creating a tie-up with local content creators or event organizers as well to get a larger audience.