OnePlus’ Oxygen OS started out as a “breath of fresh air.” Now, the company seems to constantly be on damage control. What happened?
On January 30, 2015, OnePlus officially announced the name of its new Android internal skin: Oxygen OS. When advertising, he used the company’s great trademark to prove his reasoning: “Oxygen as an element is the epitome of simplicity, but it is also very powerful. Oxygen is all around us. This is part of us and what we do everything.
Make water, dig valleys and move mountains. On its own, it is simple and clean—a basic building. But as part of a bigger thing, he can do amazing things, just like us. In other episodes, the company used the term “breath of fresh air” to play with oxygen and dealt with the popular masks at the time, most of which were puffy. It starts with deployment issues, poor features, and complicated update processes, for people who own OnePlus devices with the original Cyanogen operating system. However, over time, the Oxygen operating system became a revelation.
Customize the community ROM. It’s essentially a pure Android system, but there are some new adjustments that most users like. Compared with the competition, its simplicity (and OnePlus’ relatively small hardware combination) makes it very fast to upgrade. It is difficult to remember those times today. Now, even the most loyal OnePlus fans seem to be complaining about Oxygen OS. We have a lot of articles about issues that users have encountered due to bug fixes and delayed releases. “Stable” version.
The comment area of these posts is full of people who say they have given up or plan to give up OnePlus in the future. What happened here? Oxygen OS-A Brief History Robert Triggs has a great article on the history of Oxygen OS. I suggest you read it, but I will provide you with an abridged version here. When OnePlus came out, it worked with cyanogen. Inc. develops custom ROMs for its smartphones. Cyanogen originated from a custom ROM community that has existed in a flexible, non-commercial way for some time. The first commercial product was a huge victory for OnePlus One against the custom ROM developer community. It turns out that Cyanogen Inc. is a complete disaster.
Ineffective management and a series of unfortunate events took away the company’s darling and forced OnePlus to leave Cyanogen. Since it is impossible anywhere else, OnePlus’ most obvious decision is to create its own skin. Existing mobile phones with Cyanogen OS installed on Oxygen OS. Given the technical knowledge required for this type of transfer and Oxygen was basically Android stock when it was first released, this is not easy.
The new OnePlus phones were equipped with oxygen/hydrogen, and eventually, OnePlus gave up hydrogen and provided oxygen for all models. In addition, the company is also working hard to add new features to the skin to make it more competitive. At the end of 2016, Oxygen OS 4 ushered in its pace. Most of the errors are gone, the features are rich, and the refresh rate is merciless. This golden age, roughly from the beginning of 2017 to the end of 2019, is an important reason. Why Oxygen OS has earned the reputation of being one of the best skins for Android.
When OnePlus debuted, it was clear who its audience was: Android geeks. Only you need the invitation code for online sales; its connection with Cyan; they focus on communicating directly with fans through community forums-these are basically Android fans’ favorites. OnePlus is clearly a nerd subsidiary, not a standard company. OnePlus may have planned to focus on this niche audience for some time. For example, there are rumors that the company only wants to sell 50,000 OnePlus One.
When it finally sells more than one million units, it may be as amazing as the rest of us. Suddenly it is not a niche brand. -One million smartphones were sold within one year of its existence. Many fans did not like this news. Just like an underground organization that suddenly became very successful, OnePlus is now facing strong opposition from fans because they committed the great crime of success. This rapid growth has brought many growth problems to the company.
Instead of focusing on the needs of Android developers, technologists, and fans who criticize iOS, OnePlus should also focus on ordinary consumers. There is no doubt that this shift in focus has distracted Oxygen OS from fans. Has a wider appeal. This also applies to devices. Just look at the design changes from OnePlus 2 to the OnePlus 3. The first is essentially the updated OnePlus O.